Effective and Last Updated: November 15, 2012

This website is owned and operated by Fair Waves Coffee Inc.  We are committed to protecting the privacy of our visitors while they interact with the content, products and services on this site (the “Site”).  This Privacy Policy applies to the Site only. It does not apply to other websites to which we link.  Because we gather certain types of information about our users, we want you to understand what information we collect about you, how we collect it, how that information is used, and how you can control our disclosure of it. You agree that your use of the Site signifies your assent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

1)  Information Collected

We collect two types of information from you: i) information that you voluntarily provide to us (e.g. through a voluntary registration process, sign-ups or emails); and ii) information that is derived through automated tracking mechanisms.

A.Voluntary Registration Information.

In order to create a WavesRewards loyalty program account, you must first complete the registration process, during which we will collect personal information about you. The information will include your name, birthdate, address, phone number, and email address. You will also need to create a password and security question/answer combination to secure your account.  We do not collect personally identifiable information about you except when you specifically provide such information to us on a voluntary basis.

By registering with us, you consent to the use and method of disclosure as described in this Privacy  Policy.

B.Voluntary Information for Services and Features

We also collect personally identifiable information when you choose to use certain other features of the Site, including: i) adding funds to your WavesRewards card, ii) consenting to receive email or text messages about upcoming promotions or events, and iii) consenting to receive email.  When you choose to use these additional features, we require you to provide your contact information in addition to other personal information that may be required to complete a transaction such as your phone number, billing and shipping addresses and credit card information.  Occasionally, we may also request information such as your shopping preferences and demographics which will help us better serve you and our others users in the future.

C.Cookies

Users also should be aware that non-personal information and data may be automatically collected through the standard operation of our Internet servers or through the use of “cookies”. Cookies are small text files containing a unique identification number that identifies your browser, but not you, to our servers each time you visit our website. Cookies are not pervasive or invasive programs that enter a user’s system and damage files. They simply tell us which pages of our website are visited and by how many visitors. Cookies cannot, by themselves, disclose the individual identity of any site user, and we never combine information gathered by a cookie with personally identifiable information like your name, telephone number or email address, without your consent.

You should be aware that Wavescoffee.com cannot control the use of cookies or the resulting information by advertisers or third parties hosting data for Wavescoffee.com. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows the user to deny or accept the cookie feature; however, you should note that you must have cookies enabled in your browser if you wish to make a purchase on the Wavescoffee.com website, or to create or log into your account.

2)  How We Use Your Information

Personal information collected through wavescoffee.com is only used for the original purposes for which it was given. Your personal information will not be sold or otherwise transferred to unaffiliated third parties without your approval at the time of collection.

Waves will not disclose, use, give or sell any personal information collected through the Site to third parties for any purposes other than to third parties who need to know in order to deliver services on behalf of Waves, unless required to do so by law. These third parties include companies engaged by Waves to administer the WavesRewards loyalty and gift card programs.  Further, Waves reserves the right to contact you regarding matters relevant to the underlying service provided and/or the information collected.

Please note that personally identifiable information is used only to provide you with a more enjoyable, convenient online experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of the Site and its features, including without limitation:  fulfilling your order; providing customer service; and otherwise supporting your use of the Site.

Waves may use your personal information for target advertising toward you based on things such as geographic region, gender, interests, goals, habits, etc.

We may permit certain trusted third parties to track usage, analyse data such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring website (if any) and other parameters in the URL. This is collected in order to better understand our Web site usage, and enhance the performance of services to maintain and operate the Site and certain features on the Site. We may use third parties to host the Site; operate various features available on the Site; send emails; analyse data; provide search results and links and assist in administering the WavesRewards and Waves gift card programs.

Also, we may share personally identifiable or other information with our parent, subsidiaries, divisions, and affiliates.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganisation, stock sale or other change in control.

Waves may disclose Contact information in special cases where we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our terms and conditions of use or may be causing injury or interference with our rights, property, our customers or anyone who could be harmed by such activities.

You will receive notice when your personally identifiable information might be provided to any third party for any reason other than as set forth in this Privacy Policy, and you will have an opportunity to request that we not share such information.

We use non-identifying and aggregate information to better design our website and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

3) How We Protect Your Information

We are committed to protecting the information we receive from you. We take appropriate security measures to protect your information against unauthorised access to or unauthorised alteration, disclosure or destruction of data. To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

4)  Accessing and Updating Your Personal Information and Preferences

You may modify or remove any of your personal information at any time by logging into your WavesRewards account.

5)  Email Choice/Opt-out

If you no longer wish to receive updates or notifications you may opt-out of receiving these communications by changing your “email notification” settings in your “account settings.”

6) Children’s Privacy and Parental Controls

We do not solicit any personal information from children. If you are not 18 or older, you are not authorised to register a WavesRewards, as either a gift card or a loyalty card.

7) Disclaimer to Security

By consenting to the Terms and Conditions of the Site and hence the Privacy Policy, you acknowledge that no data transmission over the Internet is completely secure. We cannot guarantee or warrant the security of any information you provide to us and you transmit such information to us at your own risk.

8) Notification of Changes

Waves reserves the right to change this Privacy Policy from time to time at its sole discretion. If at some point in the future, there is a change to our Privacy Policy, unless we obtain your express consent, such change will only apply to information collected after the revised Privacy Policy took effect. Your continued use of the Site indicates your assent to the Privacy Policy as posted.

9)  CONTACT INFORMATION:

If you have any questions or concerns regarding this Privacy Policy please contact:  info@wavescoffee.com.